This Program is Designed for Dealer Principals and other Leaders inside Dealerships
Four highly qualified and experienced workshop leaders will guide delegates through this afternoon session in the Workshop Centre. These four workshops will be held in rooms named after four giants of the auto industry.
Four separate sessions will cover workshop and round table subjects, including pertinent issues such as private equity investment and consolidation, foreign investment, data retention and use, recruitment and more.
The modern business environment is changing and the traditional dealership model is evolving. Private equity buyers such as Warren Buffett in the USA and Cox Automotive in Australia, are investing heavily in consolidating dealerships.
Dealer Principals need to be aware of how and why this is occurring in order to understand what is driving value, what their dealerships are worth, and what are the challenges and opportunities facing them as we move towards the third decade of the millennium.
Another area in which we have experienced great change (and will continue to do so) is the rise and rise of social media. It is such an all-pervasive influence on our daily lives and is revolutionising the way we do business.
Understanding the way modern consumers use social media to help them decide on purchases, and identifying the opportunities that exist to use social media to help you find and attract the best staff, are crucial to the success of any modern business. You can’t afford to miss this session!
As we advance further into the Digital Age, data and its use are growing in power, importance and sensitivity. What you do with the data you collect from your customers can have a huge effect on your relationship with them. We will teach you everything you need to know to ensure you are equipped to use this information to your best advantage while maintaining the critical trust of your customers.
This program will also look at the future of the Aftersales department, which is also experiencing a state of flux.
This is a program your leaders cannot afford to miss. See you there!