This Program is Designed for Dealer Principals, Senior Managers, Middle Managers, and Marketing Managers
The four workshops will cover such topics as driving post-sale revenue via the customer journey, understanding digital technology and its potential for personalisation, employee retention, hiring women and attracting female buyers, and using data to drive your decision-making process.
We urge you to bring along all your senior and middle managers to hear from a diverse group of speakers who are sure to leave them better placed to help your staff achieve the best results possible.
Paula Tompkins is a strategic visionary with a deep understanding of customer engagement and retention in an omni-channel sales and service environment.
Over her 30-year career, Paula has been responsible for launching the world’s first digital marketing campaigns, Dealers’ websites, sales automation, CRM and customer life cycle management solutions.
After attending her workshop your staff will come away with the secret to customer retention, RELEVANCE.
Sales trainer extraordinaire Dave Benson will outline the overlooked disciplines and techniques to get the most out of each individual salesperson on your team. Dave believes selling isn’t something that anyone is born with: rather, it’s about utilising personality, persuasion and motivation in order to succeed.
Yvonne Bowyer is a partner at CMS Strategic Automotive Advisors where she advocates and advises the Automotive Industry on attracting, retaining and engaging women. She presented on this topic at last year’s AADA National Dealer Convention in Melbourne.
By implementing recruiting best practices and supporting technology, dealerships can attract female talent, streamline hiring processes and improve customer retention.
Kane Hocking is an expert on interpreting data, a skill becoming increasingly important in such a data-driven world.
Dealerships collect so much information on their customers these days. It is crucial you understand how to use this data to better serve your customers and increase your profits to boot.