Get a Google Understanding of Your Dealership
The way consumers research – and buy – has forever changed thanks to the internet.
Google’s survey of people who bought a car in the previous year found buyers visited just one to two Dealers before purchasing, compared with five a decade ago.
Six out of 10 Australians test drive one vehicle at most. They do their homework online and know what they want before they ever set foot in a dealership. Seventy five per cent of the “research journey” now takes place online.
Search is the starting point for many customer journeys, so it is critical that you understand how best to use this incredible tool to maximise your exposure to customers.
Learn more about how your brand can be there in the moments that matter when consumers search. These four sessions are each repeated once, and will impart crucial information and strategies to help you best transition your dealership into the digital age.
Join us at this unique Google Digital Event!