2019 National Dealer
Convention & Expo

9 - 11 September 2019
Melbourne Convention
and Exhibition Centre


Sep 09
Sep 10
Sep 11
1:30 pm

AADA Expo Open Day

In an exciting new initiative, the AADA is introducing a free Expo Open Day to more fully share the knowledge, technology and products developed to drive success in the modern...
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AADA Sales Team Event: Influencing customers today, in 2020 + Beyond

Is your sales team ready for 2020 + Beyond? Today’s car consumer averages 16 hours 42 minutes of research before they contact a dealership. They often know more about the...
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7:30 pm

AADA Expo Open Day Closes

AADA Auto-IT Opening Breakfast

The AADA Auto-IT Opening Breakfast is the traditional AADA Convention opener. It is the first gathering of delegates, when we come together and focus on the agenda for the days...
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9:30 am

AADA General Session

AADA Opening Statement

Throughout the last year the AADA have represented Australia’s franchised new car dealers in numerous industry, government and regulatory inquiries. Submissions on behalf of AADA include effects of the Banking...
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Disruption: Revolution or Evolution

With the rise of ride-sharing, subscription models, and the approach of autonomous vehicles, where does the car as we know it fit in the world today and into the future?...
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INDUSTRY PANEL: The Franchise Code and what it means for Franchised Dealers

AADA long pushed for an industry-specific Automotive Code, and had a win last year when both the Federal Government and Opposition agreed to introduce one. This is crucial for our...
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INDUSTRY PANEL: Gender Diversity in Dealerships

Women make up more than 50 percent of the population. Statistics show they play a leading role in 85 percent of vehicle purchases. Yet rarely is that reflected in dealership...
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12:30 pm

AADA Pentana Solutions Expo Luncheon

Join us at the Pentana Solutions Expo Luncheon  A highlight of the AADA National Dealer Convention & Expo every year is the Pentana Solutions Expo Luncheon, which follows the AADA...
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2:00 pm

AADA Business Workshops (Concurrent)

Workshop 1 – Do you build towards a succession plan for the next generation of dealer or do you sell now?

This interactive presentation will challenge you to consider your three-year business vision. A structured question session to look at the dangers, opportunities and current strengths for both outcomes. 

Workshop 2 – Service: The missing millions

The service department is now more important than ever for dealer profitability and viability. As front-end volumes stay flat and margins continue to decline, it’s time to maximise back end...
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Workshop 3 – Connecting a multi generational workforce

Managing the future means influencing it – to do that we must understand our workforce. Understand how to attract, engage and connect a diverse workforce, and the importance of connection...
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Workshop 4 – Used cars: Structuring your dealership to effectively meet today’s consumer needs

Profitability in 2019 – evolving from the outcome focussed, lagging indicator retailing of yesterday, to activity centric management to meet the needs of today’s consumer 
3:30 pm

AADA Keynote Session

Chairman’s Address

Now into his fourth year as AADA Chairman, Terry Keating is as passionate as ever about the future of the retail automotive trade.  His annual Chairman’s Address is a ‘state...
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Keynote Address

Mark Cameron took on the role of leading the iconic British company in Australia in July 2018. He began his automotive career with Ford in Glasgow, where he spent nearly...
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5:00 pm

AADA St.George Networking Event

The retail Automotive and Allied Industries attract quality people who are willing to share the benefits of their experience. The AADA Expo, filled with exciting new products and services, is...
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6:00 pm

AADA Expo Closes

AADA MotorOne Breakfast

Adelaide anaesthetist Dr Richard Harris SC OAM was enjoying a holiday in Thailand in June last year when he heard the news that the boys’ ‘Wild Boars’ football team was...
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9:00 am

AADA Business Workshops (Concurrent)

Workshop 5 – Time value of money for used cars

Time is the critical factor in the success of the used vehicle department – time to prepare for sale, time to market, sell and deliver the vehicle. 

Workshop 6 – Driving F&I excellence in 2020

Pre-purchase, purchase and post-purchase are key areas of F&I. Assess yourself against best practice, consider process enhancements and identify strategies for 2020. 

Workshop 7 – Create a winning digital platform using inventory, websites & digital advertising

Learn how to use your own first-party website data, inventory, and employ digital marketing to create a digital platform that will convert more buyers. 

Workshop 8 – What are customers really seeing before they get to your showroom?

This session will identify key areas that matter most to Australian car purchasers – before, during and after a sale – and how to align consumer and dealer priorities. 
10:30 am

AADA Business Workshops (Concurrent)

Workshop 9 – How employee turnover is killing your profit & how to break the cycle

Retention is vital to dealership profitability. Understand the critical areas of talent management, employee retention and learn best practice for future success. 

Workshop 10 – The evolution of mobility: Global trends and what it means for Australian dealers

Learn the key areas of mobility, including consumer attitudes to alternative ownership and autonomous vehicles. 

Workshop 11 – Maximising your fixed operations sales & systems 

With new car sales margins so tight, maximising revenue in fixed operations plays a massive role in profitability. Learn from one of the best. 

Workshop 12 – Removing friction: Becoming a consumer-centric dealership

99 percent of consumers decide what car they’ll buy before entering a dealership. But will they buy it from you?

AADA Carsales Luncheon

AADA welcomes General The Honourable Sir Peter Cosgrove AK MC (Retired), Former Governor-General of the Commonwealth of Australia.  A man who has served his country through decades in the armed...
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2:30 pm

AADA Special Presentations

Automotive Shopper Engagement: Lessons from eCommerce Leaders 

In a world where Netflix, Amazon, and even Walmart.com provide consumers with hyper-personalised experiences, dealers are behind the curve. Often, dealer websites provide the same static experience to consumers whether...
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INDUSTRY PANEL – Dealership F&I: 2020 + Beyond

F&I departments have been under siege for a few years, with inquiries by ASIC and ACCC regulatory reviews to these crucial income generators. Our panel, hosted by Chris Mandile, Director,...
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INDUSTRY PANEL – ROI: 2020 + Beyond

Return on investment is what any business strives for, but with dealership ROI falling to as low as 0.4 percent in the second half of 2018, these are tough times....
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AADA Closing Statement

Join James Voortman to recap the highlights of the last 3 days. He will summarise the learnings from AADA 2019 Convention and announce the details of the AADA 2020 Convention....
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6:00 pm

AADA Expo Closes

Feature Speakers

The Hon. Adem Somyurek MLC

Minister for Local Government & Small Business

Andy Koblenz

Executive Vice President
Legal and Regulatory Affairs,
and General Counsel

General The Honourable Sir Peter Cosgrove

AK, AC (Mil), CVO, MC (Retd.) Former Governor General of the Commonwealth of Australia

Event Pricing

Delegate Fees

Expo Open Day#

Member Delegate Pass (Dealer)*

Additional Member Delegate Pass (Dealer)^*

Industry Delegate Pass*

International Delegate Pass*

Catered Events~
$49 per event excluding FREE – Expo Luncheon 10/09/19

Sales Team Event
$99 per person
$790 per sales team of 10

See Terms and Conditions


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Experience style and luxury accommodation in the heart of Melbourne’s CBD in a Luxe Room. Leave the world behind in your 33sqm private sanctuary with heavenly beds and spacious work desk. The cleverly designed bathroom carefully maximizes your sense of space with an oversized shower, large vanity and privacy screen.
Luxe Room rate per night#