Automotive Shopper Engagement: Lessons from eCommerce Leaders
In a world where Netflix, Amazon, and even Walmart.com provide consumers with hyper-personalised experiences, dealers are behind the curve. Often, dealer websites provide the same static experience to consumers whether they are a teenage driver or a retiree.
As we approach the third decade of the twenty-first century, it is time to understand dealerships have two front doors: the traditional one opening onto the street, and the virtual one that is the first impression of your dealership for the vast majority of consumers.
Digital marketing and merchandising expert, Devin Daly, will show dealers how they can use their own first-party website data to create personalised digital experiences that will convert more buyers.This presentation is held within the AADA Special Presentations session.