AADA WORKSHOP PROGRAM – Track 2: Business Disruption
This program is designed for Dealer Principals, Senior, Middle and Marketing Managers inside dealerships.
Three workshops presented by highly-experienced experts in their field will equip attendees with the ability to turn potentially damaging disruption into positives for their businesses.
These sessions will use current market data to identify trends in disruptive tactics and business models, and outline strategies for how to beat them.
Participants will learn of key ‘disruptions’, which if addressed well at the dealership can provide opportunity for profit and process improvement. They will learn to assess the readiness of their F&I department as we enter a significant period of change.