AADA WORKSHOP PROGRAM – Track 3: Managing Prosperity
This program is designed for Dealer Principals, General Sales and Used Car Sales Managers, Financial Controllers.
Dealerships incur a high turnover compared to other industries. Desperation, biases and recruiting in your own image are the key contributors to high turnover.
US dealerships reported a 40% turnover rate in 2015. This number increases dramatically to 67% for sales consultants. The cost of recruitment puts a major strain on dealerships. In these sessions, delegates will hear how to measure those costs, using real data from a dealership. By implementing recruiting best practices and supporting technology, dealerships can reduce turnover, increase customer retention and drive bottom line growth.