How Do I Make My Used Car Department My Most Profitable?

AADA WORKSHOP PROGRAM - Track 3: Managing Prosperity
05 Sep 2018
09:00 - 10:00
Level 1 Meeting Rooms

How Do I Make My Used Car Department My Most Profitable?

Ian Parker.

CEO, IPMG.

Ian owned and operated successful and highly awarded dealerships for 35 years. His last dealership he bought in receivership and took it from a $5 million to $20 million turnover in under five years whilst maintaining well above-benchmark profit margins.

Used Cars has always been Ian’s forte and it was constantly one of the strongest, most profitable departments in his dealerships. Ian’s straightforward strategies and proven systems are easy to implement and have increased used car department profits by up to 40%.

Four factors undermine your Used Car profit: Presentation (both on and off line); Inventory; Re-Conditioning; and Your People. At the conclusion of Ian’s workshop, attendees will be able to clearly define what areas of their Used Car department are failing them, and take away strategies to get back on track.