The Autonomous Customer

AADA WORKSHOP PROGRAM - Track 4: Marketing Prosperity
05 Sep 2018
10:30 - 11:30
Level 1 Meeting Rooms

The Autonomous Customer

Alex Heat.

Industry Manager Automotive, Google.

This session blends current market intelligence and data with practical actions allowing participants to view disruption as an opportunity to re-imagine key business processes. Participants can assess themselves against best practice, consider process enhancements and identify simple strategies to turn disruption into profit. Topics include ’F&I – real and perceived disruptors’; and ‘Customer engagement – what they want vs. what we deliver’.