The Modern Consumer: Informed and Impatient

AADA WORKSHOP PROGRAM - Track 4: Marketing Prosperity
05 Sep 2018
10:30 - 11:30
Level 1 Meeting Rooms

The Modern Consumer: Informed and Impatient

Kane Hocking.

carsales.

How do you sell to a customer who knows more about your product than you do? Consumers do more homework than ever before and it has tipped retail on its head. We will examine the big trends that have led to this shift and explore what the data shows about consumer expectations and the part that you play in digital retail.