TUESDAY TEAM EVENTS: “7 DIGITAL TOOLS THAT SALES PEOPLE MUST USE & HOW TO USE THEM” – DAVID KAIN

Proudly brought to you by Gumtree Cars
04 Sep 2018
19:00 - 20:30
Level 1 Meeting Rooms

TUESDAY TEAM EVENTS: “7 DIGITAL TOOLS THAT SALES PEOPLE MUST USE & HOW TO USE THEM” – DAVID KAIN

David Kain will present a compelling session designed to help your sales and marketing teams understand and utilise the digital tools at their disposal.

David will dive into the “Whys and Hows” of using search engines and social media platforms to drive your digital sales growth with an eye on reducing operational costs. He will explain the difference between search engine optimisation and search engine marketing, also known as the difference between free search and paid search.

David will present real-life case studies where U.S. Dealers have effectively used search and social strategies to grow their businesses, and explain how this can work in your dealership. He will lay out the investment of time and staff to make it work with very clear answers on the commitment and elements necessary to replicate success in your market, and present solutions to balance and solve dilemmas Dealers face.

David will outline the importance of YouTube and present case studies highlighting how to effectively use this powerful marketing tool. Google gives YouTube videos a favoured position in search results, so if you are not using it you are missing out.

Attendees will be provided with key performance indicators (KPIs) along with guided success paths showcasing how these platforms can increase sales, profits and market growth. You’ll want to arrive early and stay after to engage 1:1 with this automotive professional with a keen desire to improve your results.

David has a unique background that includes Automotive Retail, OEM Internet Leadership and Digital Sales Training and Consulting. During his 20 years in retail working in his family’s Dealer Group he served in various positions in sales and service including Dealer Partner at Jack Kain Ford, where he remains a partner today. His Internet experience includes developing his own dealership Internet Operation and being a co-founder of FordDirect.com, the Dealer/factory owned joint venture that is the Internet lead provider to Ford and Lincoln Dealers, where he served as the Chief Operating Officer until he developed KainAutomotive.com. KainAutomotive.com was ranked as the Dealer’s Choice #1 Internet Sales Training Company every year from 2008-2013 in Auto Dealer Monthly.

Gumtree is Australia’s local marketplace. They connect buyers and sellers in the local community to buy, sell and find just about everything. There are more than 2.5 million listings across hundreds of categories, including more than 150,000 cars for sale. Whether buying or selling, Gumtree makes it easy for users to find items in and around their local area.


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