Turning Disruption into Opportunity

AADA WORKSHOP PROGRAM - Track 2: Business Disruption
04 Sep 2018
14:30 - 15:30
Level 1 Meeting Rooms

Turning Disruption into Opportunity

Craig Rowney & Kevin Whelan.

Performance Consulting Manager, Op2ma Pty. Ltd. Australia.

This session blends current market intelligence and data with practical actions, allowing participants to view disruption as an opportunity to re-imagine key business processes. Participants can assess themselves against best practice, consider process enhancements and identify simple strategies to turn disruption into profit. Topics include ’F&I – real and perceived disruptors’; and ‘Customer engagement – what they want vs. what we deliver’.

Focusing on the real reasons dealerships fail to convert enquiry into sales, they will challenge Dealers to find out why customers don’t buy. Participants can compare themselves against actual statistics, and will be challenged to consider the existing level of management skill inherent in the dealership in the context of the current environment.  The objective is for all participants to identify areas of opportunity and see disruption as a catalyst for positive change.