The AADA Super Session
Maximise Showroom Profits Through Advanced Sales Process & Engaging The Millennial Workforce
Wednesday 20 September – 3:30PM
Delegates who attended the 2015 AADA National Dealer Convention would be familiar with Jared Hamilton, the award-winning entrepreneur and technology leader who was so impressive and informative that we have invited him back to learn more from his expertise.
Mr Hamilton’s company, drivingsales.com, has conducted extensive research into customer buying behaviour, and he shares his unique insights into the way the nature of customer service is changing.
Using a variety of methods, including GPS tracking, surveys and face-to-face interviews, he discovered the means by which people prefer to buy. He used those findings to develop some of the most effective forms of customer service.
This presentation is the glue that binds together the rest of the 2017 AADA National Dealer Convention program. Do not leave without seeing it!
Designed for marketing managers and other middle managers, this session will outline how an online dealership should look.
Mr Hamilton will detail how a customer’s choice of dealership is influenced by social media such as Facebook and Google reviews. He will explain why it is crucial for Dealers to invest in maintaining and promoting their online presence, and how powerful positive and negative reviews are in influencing how potential customers feel about buying from a dealership.
We live in a new world, and today’s generation engages with it in ways we never dreamed of. Don’t be left behind. Be sure to attend this must-see presentation and keep pace with the ever-increasing rate of change.