AADA Business Program – Track 1: Drive Train
Building Trust: Power and Responsibility
Dealer Principals and other Leaders inside Dealerships
Tuesday 19 September – 2:00PM – AADA Expo Meeting Rooms
Dealers recognise the power in the data collected from customers and their vehicles. The challenge is to maintain trust between Dealer and customer. Understand the key challenges with respect to using data across the traditional supply chain and new challenges emerging with extended supply chains. Receive practical tips to identify and address potential risks to that relationship with the customer, and setting expectations upfront as to how information could be used.