AADA Business Program – Track 1: Drive Train
Aftersales Departments of the Future
Dealer Principals and other Leaders inside Dealerships
Tuesday 19 September – 2:00PM – AADA Expo Meeting Rooms
The need for strong customer loyalty and proactive strategic gross plans for aftersales has never been more critical. We explore the benefit and structure of a Business Development Centre as a means of generating sustainable and meaningful customer retention. Hear why customer contacts, service, follow-up and lead generation are all important components of a successful BDC.