AADA Business Program – Track 3: Fuel Cell
Hiring to Attract Women. It’s Smarter, Fairer and Automated
Dealer Principals, Senior Managers, Middle Managers, and Marketing Managers
Wednesday 20 September – 9:00AM – AADA Expo Meeting Rooms
Women are a dealership’s largest demographic. They influence over 80% of car purchases, partly because they are more likely to control the household budget. But women hate the buying process because it’s blokey – 80% of the auto sales workforce is male. Women feel intimidated, ignored and belittled. Female sales associates can be more comforting, less aggressive and are often great listeners.