AADA Convention and Expo
MCEC Melbourne | 21-22 July 2027
Sponsor advertisement
AADA Convention and Expo
MCEC Melbourne | 21-22 July 2027
Sponsor advertisement
It is also about giving dealers practical insight they can take back to their businesses and apply.
That is where the AADA 2026 Workshop Series comes in.
Across two days at ICC Sydney, the Workshop Series will give delegates access to focused, dealer-relevant sessions covering some of the most important issues facing automotive retail today – from AI and data to cybersecurity, fixed operations, marketing ROI, customer experience, used EVs, logistics, profitability and more.
These are not broad theory sessions.
They are designed to be practical, direct and useful.
Dealerships are operating in a market that is moving quickly.
Margins are under pressure. Customers are changing how they search, compare and buy. AI is reshaping everything from marketing to operations. Cyber risk is growing. Fixed operations remain critical. Used cars, used EVs, customer retention and new revenue streams are becoming more important than ever.
The AADA 2026 Workshop Series has been built around that reality.
Each workshop focuses on a specific challenge or opportunity, giving delegates the chance to choose the sessions most relevant to their role, their department and their dealership priorities.
This year’s Workshop Series covers a wide range of commercially relevant topics.
Delegates can explore how dealerships can improve marketing ROI in a changing media landscape, better understand the hidden new car buyer journey, and use customer data more effectively in an AI-powered search environment.
They can also examine how AI is redefining dealership operations, why strong system and data foundations matter, and how dealers can eliminate data silos, improve visibility and reclaim lost margin.
The program also includes sessions focused on cyber risk, ADAS and customer trust, used EV battery health and pricing, fixed operations, customer retention, human service moments, finance, logistics and dealership profitability.
In short, the Workshop Series reflects the breadth of the modern dealership business.
The AADA 2026 Workshop Series will feature speakers and partners from across the automotive retail ecosystem, including AdTorque Edge, AutoGrab, Auto-IT, AutoYou, carsales, EasyCars and CarZapp powered by Pickles, Impel, Podium, Presidian Group, QBE Insurance, SalesLogs, Sesimi, Suncorp, Titan DMS and Castrol Australia.
That mix matters.
Dealers will hear from technology providers, data specialists, insurers, marketing experts, automotive platforms, customer experience leaders and commercial partners who work closely with dealerships every day.
Each brings a different perspective, but the focus is consistent: helping dealers make better decisions, improve performance and respond to change with more confidence.
Among the sessions on the program, delegates can hear about:
QBE Cyber Update: Risks, Reality and Readiness, exploring the growing cyber threat environment facing dealers and the practical controls that support business resilience.
Getting the Most from ADAS: Building Trust in Safety Technology, presented by Suncorp, looking at how drivers are using advanced safety technology and how dealers can strengthen customer confidence.
The Hidden New Car Buyer Journey: Where Dealers Miss Out, presented by carsales, unpacking how Australians now research and buy new cars before they ever submit an enquiry.
Winning the Used EV Market: Battery Health and Pricing, presented by EasyCars and CarZapp powered by Pickles, giving dealers insight into pricing, stocking and selling used EVs with more confidence.
AI Readiness Starts Now: Fix Your Foundations First, presented by Titan DMS, examining the connected systems, data practices and technology foundations dealers need before AI tools become mainstream.
No AI Here: Winning the Human Moments That Matter, presented by AutoYou, asking where the real human touch still matters most in an increasingly automated customer journey.
The exciting addition of The Business of Speed: Value Creation in Formula 1®, presented by Castrol Australia and featuring Stefano Battiston, Chief Commercial Officer of Audi Revolut F1® Team, adds another distinctive perspective to the program.
The Workshop Series gives delegates something different from the large plenary sessions.
It gives them choice.
It allows dealer principals, general managers, department leaders and operational teams to go deeper into the issues most relevant to them.
For some, that may be AI and data. For others, it may be fixed operations, customer retention, marketing performance, cyber risk, used cars or dealership systems.
AADA 2026 will bring the industry together around the theme Leading the Way. The Workshop Series helps bring that theme into practical focus by showing how dealers can lead inside their own businesses – one process, one decision and one improvement at a time.
The AADA 2026 Workshop Series will take place across Wednesday 29 and Thursday 30 July at ICC Sydney as part of the 2026 AADA Convention & Expo.
With concurrent sessions across both days, delegates are encouraged to review the program and plan ahead to make the most of the Workshop Series.
Join us at the 2026 AADA Convention & Expo and take part in a Workshop Series designed to deliver practical insight for the dealership challenges that matter now.
