Revving Up for AADA 2026: Sydney Awaits

Now, we’re doing it again – bigger, bolder, and in one of the world’s most iconic cities.

Mark your calendars: 29-30 July 2026
Location: ICC Sydney

What We Achieved in 2025

This past year, the automotive retail industry came together in record numbers. We welcomed top-tier speakers, sponsors and exhibitors, packed out thought-leadership sessions, and brought key stakeholders face to face in a space built for real business.

And now, with the expo floor for 2026 already 75% sold or on hold, the momentum is undeniable.

Why ICC Sydney?

Located on the edge of Darling Harbour, ICC Sydney is purpose-built for world-class events – modern, spacious, and seamlessly connected to everything from luxury accommodation to vibrant city life. It’s not just a venue. It’s a statement.

Why Sydney?

Sydney is more than Australia’s economic heart – it’s a global hub. With unrivalled accessibility, cultural gravitas, and a climate that brings delegates in from around the world, the Harbour City adds prestige and practicality in equal measure.

The State of the Industry in NSW

NSW remains the beating heart of the automotive retail sector. With the largest volume of dealership activity in the country, it’s where decisions are made, technologies are trialled, and the future of mobility takes shape. AADA 2026 lands right where it matters most.

The Opportunity

AADA 2026 is already shifting gears. With limited exhibitor space and only a few premium sponsorships remaining, this is your moment to take the driver’s seat.

Whether you’re aiming to amplify your brand presence, connect with key decision-makers, or organise team strategy sessions…

✅ Exhibitors & Sponsors: Enquire today – 75% of the Expo floor is already secured.
✅ Dealers: Don’t miss your chance to experience the latest innovations and connect with peers.
✅ Group Bookings & Meetings: Save with group registration discounts or book a dedicated meeting space at ICC Sydney.

Ready to Make Your Move?