AADA Convention & Expo Virtual Event
Free* Online Event | 10-11 November 2020
The AADA has continues to work on behalf of franchised new car dealers to protect their investment in this $55billion industry that employs over 56,000 Australians. This session will include a deep dive into the franchise relationship and how this proven union between OEMs and dealers is being challenged.
In an year full of extraordinary challenge that began with the retirement of the Holden brand and departure of GM, Honda reducing its dealer network and adopting an agency model, and the COVID-19 pandemic crisis that has changed all that we took for granted.
The evolving automotive landscape with Dr. Marco Hecker of Deloitte’s Asian automotive-sector strategic focus.
The global automotive ecosystem is embarking on an unprecedented period of change, with the ever increasing digitalisation of processes, the changing customer experience expectations, the tightening of operational gross levels across businesses, and the evolution of product with the introduction of electric vehicles. As an industry futurist he will discuss the shifting profit pools within the industry’s value chain and this impact that this will have on Dealers. Dr. Hecker will explore how Dealers should be preparing to take advantage of shifting market conditions and CASE trends, and the opportunity ahead of Dealers when embracing the change.