AADA YOUx Feature Presentation

Automotive researcher Glenn Mercer will present an update to his Dealership of Tomorrow (DoT) report at the 2023 AADA Convention & Expo. Commissioned by NADA in 2016, the original DoT report provided Dealers with perspectives on the changing automotive retailing environment and insights into their planning processes.

Glenn is an independent automotive researcher with over 35 years of experience, beginning in 1985 at McKinsey as Partner in the Automotive Practice. Since 2006 he has been a sole practitioner, and his work with NADA has been recognised across the international automotive industry.

The AADA Convention provides an excellent platform for Glenn to showcase his research and insights into how Dealers can prepare for the future of automotive retailing. He will discuss what dealers should consider when it comes to technology implementation, customer service, customer experience, sustainability and more.

The Dealership of Tomorrow Update promises to provide valuable insights into how car dealerships can remain competitive in today’s ever-changing landscape. With such a vast array of topics covered by Glenn’s presentation, it is sure to be an invaluable presentation for members of AADA and everyone interested in staying ahead of the curve when it comes to automotive retailing.