AADA Convention and Expo
Melbourne  |  24-25 July 2024

Sponsor advertisement

AADA International Feature on Fixed Operations


Jeff Cowan - President, ProTalk

WHEN: Thursday 15th June

TIME: 3:00 pm – 4:00 pm

ROOM: AADA Central

The automotive industry has taken one of the easiest things to accomplish and turned it into one of the hardest things to accomplish. While dealers are encouraged to keep adding expensive technology to their stores to gain customer retention, they are finding it has little to no effect and is actually hurting their retention levels.

In this workshop, you will learn how a few simple word tracks will accomplish what all the technology in the world cannot and has not. 87% of all sales in the World on a daily basis are made through actual human face-to-face or voice-to-voice contact. It is not just the contact that counts, but what is said during that contact that makes the difference. In a few easy steps, you will learn the secret to finally getting the customer retention, perfect survey scores and a substantial increase in service sales that you will learn is so easy to get and maintain.

President, Jeff Cowan’s Pro Talk, Inc.

Jeff Cowan has been helping automotive dealerships & service centers succeed for over 36 years. Jeff is the creator Pro Talk, North America’s #1 Service Department Sales Training. Recognized as the creator...