AADA Commonwealth Bank Keynote Session

The Commonwealth Bank Keynote Session brings together two important Main Stage conversations focused on the forces shaping Australia’s franchised new car dealers. AADA CEO James Voortman will open with Your AADA at Work, a focused update on AADA’s advocacy, dealer initiatives, key announcements, industry studies, the growing benefits of the AADA Dealer Academy and a recap of the 2026 AADA Lifetime Achievement Award winners. The session will then move into Global Challenges – Dealer Impact, a panel discussion exploring how global disruption, EV growth, Chinese brands, shifting consumer choice and lessons from international markets are affecting Australian dealers.