How To Thrive in A High Tech – Low Margin New Car Sales Market

Australia’s new car market may look steady on the surface, but the forces shaping new vehicle sales are moving quickly.

Margins are tightening, new brands are growing, electrification is changing the product mix, and buyers are arriving with more information than ever.

In this Sovereign Insurance General Session, Alborz Fallah and Paul Maric from CarExpert will examine what these shifts mean for franchised dealers.

Drawing on CarExpert’s view of the market, changing buyer behaviour and the digital automotive landscape, this session will explore how dealers can compete in a high-tech, low-margin environment.

From BEVs and PHEVs to demos, near-new vehicles, customer expectations and market differentiation, Alborz and Paul will help dealers understand where the new car market is heading and how to compete more effectively.