AADA youX Special Presentation – Lead With Strategy. Leverage With AI.

Marketing is one of the biggest controllable expenses in the dealership business, yet many dealers still struggle to measure what is working, what is waste and where to focus next. In this AADA youX Feature Hybrid Session, David Kain of Kain Advisory, USA, and Chelsea Stillwell of NCM Associates, USA, will lead a practical discussion on dealership marketing strategy, ROI and AI with Simon Penhaligon, youX, Luke Manion, Westside Auto Wholesale, Eric Rea, Podium, and Michael Clarke, Impel. The session will explore the three marketing fundamentals every dealer needs, from planning and budgeting to measurement discipline, before examining where AI can genuinely improve performance across lead handling, customer intelligence, campaign optimisation and retention.