AADA Suncorp Feature Presentation: The Real Value of Every Service Customer and Why You Should Care About It

Fixed operations are one of the most important drivers of dealership profitability, customer loyalty and long-term stability. In this Suncorp Special Presentation, Steve Bragg and Craig Rowney from Pitcher Partners will examine the true value of every service customer and why retention matters more than ever. With new car margins under pressure and vehicle technology changing, the service department has a critical role to play in recurring revenue, customer connection and future sales opportunities. This session will explore the benchmarks, commercial impact and practical strategies dealers need to strengthen fixed operations performance.