Adrian Richards

Adrian Richards is Founder and Managing Director of Forth, and an AADA Workshop Series Presenter. Forth is a Local Area Marketing agency with deep specialist capability in automotive dealer marketing, working with manufacturers and dealers to close the gap between national brand strategy and local conversion – the structural disconnect that determines whether marketing investment turns into dealer-level results.

Adrian has thirty years’ marketing experience across London and Sydney, the past decade partnering with a number of leading Australian automotive OEMs, dealer groups and dealerships. His work focuses on developing network-wide and individual dealer strategies and campaigns, buyer profiling and targeting, and improving dealer marketing capability.

His workshop perspective draws on Forth’s experience across the full Local Area Marketing process – from strategic planning through to buyer data, smarter targeting and effective local execution that lifts dealer performance.