Alborz Fallah

Alborz Fallah is a serial entrepreneur with a passion for technology, automotive media and cars.

As Co-founder of CarExpert, Alborz has been a driving force in Australia’s digital automotive space since launching CarAdvice in 2006, which was later sold to Nine and rebranded as Drive.

With more than 15 businesses to his name, Alborz has found his calling in automotive media and continues to shape how Australian car buyers research, compare and engage with new vehicles.

He is also an Honorary Adjunct Professor at the University of Queensland.

Although a technologist at heart, Alborz remains most excited by the noise, feel and emotion of cars, with a particular love for his Aston Martin Vantage and Ferrari 458 Speciale.

At AADA 2026, Alborz joins Paul Maric for the Sovereign Insurance General Session, How to Thrive in a High-Tech, Low-Margin New Car Sales Market.