Andrew Baker

Andrew Baker is CEO and Founder of Sesimi, a creative automation platform that helps brands deliver compliant, on-brand content at scale.

Prior to founding Sesimi, Andrew led Hubink, the agency behind Volkswagen’s national advertising in Australia from 2009 to 2015. With more than 20 years’ experience across brand, creative and marketing leadership, Andrew saw first-hand how much time and budget could be lost to manual asset production, approval delays and compliance bottlenecks.

Today, he leads Sesimi’s work with global brands including Toyota, Volkswagen and BMW, helping enterprise marketing teams use automation to protect brand equity, reduce regulatory risk and move faster in complex operating environments.

As a AADA 2026 Workshop Series Presenter, Andrew brings a practical perspective on how creative automation can help automotive brands and dealer networks improve speed, consistency, compliance and marketing efficiency.