AADA Convention and Expo
Melbourne | 24-25 July 2024
Ben serves Impel (formely SpinCar) as Managing Director, International having joined in 2019 to lead the company’s global expansion efforts, bringing the industry’s most advanced digital engagement platform to automotive dealers, wholesalers, OEMs and third-party marketplaces and Impel now counts 53 countries with active clients. Prior to Impel, Ben has spent his 20+ year career in technology focused businesses having held roles at Criteo as VP Corporate Development and Managing Director EMEA, leading merger and acquisition efforts as well as providing sales and operations leadership for the company’s EMEA activities. Previously, he served as Managing Director, Europe for HookLogic, a pioneer in performance marketing for retail, travel and automotive industries. While at HookLogic, Ben was responsible for establishing and managing European operations in the UK, France, Netherlands and Germany. Earlier in his career, he held sales and operations roles with Xerox in Europe.