AADA Convention and Expo
Melbourne  |  24-25 July 2024

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AADA 2024 Speaker

Emma Doyle

General Manager – Marketing & Communications , Sime Darby Motor Group

A leading marketer in the automotive industry with 15 years experience in both OEM and Retail sectors. Emma is passionate about fostering a customer centric culture and leveraging the power of storytelling. She combines data driven insights with creative strategies to ensure marketing efforts align with business objectives and resonate with customers. Emma has led innovative marketing strategies, successfully navigating the complexities of the automotive market and driving sustained growth and innovation.

Emma Doyle is appearing in the following sessions.
Feature Presentation
When consumers begin the process of updating their new or used car, it almost always starts online. For most, it quickly becomes a complex and, at times, a more frustrating...