AADA Convention and Expo
Melbourne  |  24-25 July 2024

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AADA 2024 Speaker

Gary Martin

CEO, Marque Group Solutions

With over three decades of experience in the automotive industry, Gary has honed his leadership, decision-making, communication, and business development skills to excel in diverse global environments. His record includes bridging customer requirements with IT solutions, cultivating lasting relationships with leading automakers worldwide, and driving international sales initiatives.

Gary possesses a keen understanding of automotive customer retention, recognising its pivotal role in sustaining business growth. Leveraging industry expertise, he helps to implement strategies to enhance customer satisfaction, loyalty, and advocacy.

Gary Martin is appearing in the following sessions.
Workshop: Customer Retention
Fostering better customer retention hinges on leveraging robust data insights and maintaining timely, effective communication channels. By analysing customer preferences, purchase histories, and feedback, dealerships can tailor personalised experiences, enhancing...