AADA Convention and Expo
Melbourne  |  24-25 July 2024

Sponsor advertisement

AADA 2024 Speaker

Gavin Cox

Managing Director, AdTorque Edge

For 20 years, Gavin has been working with the automotive industry, assisting dealers in getting the most out of their digital advertising.

His early professional life saw him in a variety of roles at Carsales Ltd. During these years he built firm relationships with car dealers throughout the country, gaining good understanding of how their businesses worked, and developing a passion for delivering digital marketing solutions that could best help them succeed in the market.

In 2010 he founded Edge Online Consulting, which rapidly grew to become one of Australia’s leading automotive digital marketing agencies. The company delivered unique, industry-leading solutions for car dealerships and was recognised by its 400+ clients as being at the forefront of digital innovation in the automotive industry.

As Managing Director, Gavin’s role sees him working predominantly with automotive manufacturers, developing and driving OEM-level marketing programs into their dealer networks. He is also a keen innovator, driving much of AdTorque Edge’s product growth and expansion to meet clients’ needs in the ever-changing digital landscape.

Gavin Cox is appearing in the following sessions.
Workshop: Customer Service
The automotive market has changed considerably since the end of COVID. Stock has returned but leads have dropped off and gross profit decreased. Sales teams have become complacent and competition...