AADA Convention and Expo
Melbourne  |  24-25 July 2024

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AADA 2023 Speaker

Glenn Mercer

Automotive Consultant

Glenn is an independent automotive researcher with over 35 years of relevant experience, beginning in 1985 at McKinsey as Partner in the Automotive Practice.

Since 2006 he has been a sole practitioner with his work with NADA well-recognised across the international automotive industry.

Glenn Mercer is appearing in the following sessions.
Feature Presentation
Automotive researcher Glenn Mercer will present an update to his Dealership of Tomorrow (DoT) report at the 2023 AADA Convention & Expo. Commissioned by NADA in 2016, the original DoT...