Jo Stephens

Jo Stephens is Head of Auto at carsales, leading the national team that works directly with dealers across Australia.

With more than 15 years’ experience across automotive, SaaS and digital media, and more than a decade inside carsales, Jo understands the commercial pressures facing dealers in a rapidly changing retail environment.

She has spent her career working alongside dealer groups at both executive and operational levels, and now leads a team of state and digital account managers focused on helping dealers get more from their data, marketing spend and technology stack. Her work centres on using data-led advertising and SaaS solutions to improve efficiency, generate stronger leads and deliver better sales outcomes.

At a time of tightening margins, changing market conditions and shifting customer behaviour, Jo brings a practical, dealer-first perspective on how automotive retail is evolving, what is driving those changes and what dealers can do to stay competitive.

As a AADA 2026 Main Stage panellist and Workshop Series Presenter, Jo will share insight into both the used car opportunity and the changing new car buyer journey, bringing a data-led perspective on customer behaviour, digital engagement and dealership performance.