Kate Hornstein

Kate Hornstein is Chief Marketing Officer of BYD Australia & New Zealand and DENZA Australia & New Zealand, and an AADA Workshop Series Presenter. She leads brand and marketing strategy for one of the fastest-growing automotive groups in the Australian market, with a focus on building customer confidence in new energy vehicles through education-led marketing, earned media, customer insight and high-impact product launches. Since joining BYD’s local operation in January 2024, Kate has helped shape the brand’s Australian presence and supported major launches including the BYD SHARK 6, SEALION 6 and SEALION 7. She brings broad marketing experience across automotive, luxury, beauty and fashion, with previous roles at Dyson, Longines and Cotton On Group. Her workshop perspective combines creative brand-building with commercial discipline, data, customer understanding and culturally relevant storytelling in fast-changing categories.