Luke Manion

Luke Manion is Chief Digital Officer at Westside Auto Wholesale, Australia’s largest single-site used car dealership.

At Westside Auto Wholesale, Luke leads the digital strategy that connects data, technology, customer experience and retail execution to drive measurable commercial performance. Under his digital leadership, Westside has transformed its retail operations and now delivers more than 1,000 retail units every month from a single site, a scale unmatched in Australian automotive retail.

With more than two decades of experience across dealerships, agencies and automotive technology, Luke brings deep product knowledge and a practical understanding of how modern retail systems, digital engagement and customer experience shape dealership results.

Westside Auto Wholesale has been recognised as Best in Class Global Single Point Dealership at the 2023 MRX Awards, and was named WA Innovator of the Year in 2022.

As a AADA 2026 Main Stage panellist, Luke brings a high-volume used vehicle retail perspective to Lead With Strategy. Leverage With AI., sharing practical insight into the role of data, digital strategy, technology and customer experience in modern automotive retail.