AADA Convention and Expo
Melbourne  |  24-25 July 2024

Sponsor advertisement

AADA 2024 Speaker

Mark Lancaster

CEO & Founder - Connected Vehicles

Mark Lancaster, the CEO and Founder of Connected Vehicles, heads a connected car platform that helps automotive dealers find new revenue streams, improve customer retention, and cut costs through the use of mobility and telematics data. With over seven years in the automotive industry, Mark has a solid history of providing data-driven solutions that enhance customer satisfaction and loyalty.

Before starting Connected Vehicles in 2022, Mark was the CEO of Retail and Data Solutions at Cox Automotive Australia, where he led initiatives using data analytics, artificial intelligence, and cloud computing to improve business performance and customer experience. He also founded and ran DealerCell, a provider of CRM and marketing automation software for automotive dealers, from 2016 to 2022. Mark is dedicated to using technology and data insights to advance the automotive industry for both dealers and customers.

Mark Lancaster is appearing in the following sessions.
Workshop: Customer Relations
In the ever-changing landscape of automotive sales and service, the rise of connected vehicles marks a pivotal moment for dealership retention strategies. As we journey through the connected road, it's...