Michael Clarke

Michael Clarke is Managing Director, APAC at Impel, leading the company’s operations across the Asia-Pacific region, including Australia and New Zealand.

Michael brings more than 30 years’ experience across almost every facet of the automotive industry. His career includes running dealerships and holding senior strategic roles across financiers, insurers, OEMs and digital marketplaces. For the past decade, he has been at the forefront of automotive innovation, leading high-growth startups and digital transformation initiatives.

He has held leadership positions with Alpha Companies, Cox Automotive and DealerCell, along with key roles at Suncorp, Toyota, carsales and Pentana Solutions. This gives him a deep understanding of both the operational and strategic sides of the industry.

At Impel, Michael works with dealers and OEMs to help them harness AI-powered customer lifecycle management in practical, commercially meaningful ways. His focus is on helping automotive businesses deliver faster, more consistent and more personalised customer experiences across sales and service.

As a AADA 2026 Workshop Series Presenter and Main Stage panellist, Michael brings a grounded perspective on how technology, AI and customer lifecycle management can improve customer engagement, dealership efficiency and profitability.