Shaun Garfitt

Shaun Garfitt is Head of Marketing at CMV Group, one of Australia’s largest privately owned light and heavy-duty automotive businesses, with operations across South Australia and Victoria.

He leads marketing strategy across a portfolio of leading automotive brands, including Toyota, Lexus and Suzuki, while also supporting CMV Group’s commercial vehicle businesses.

With more than 20 years’ experience in automotive retail marketing, Shaun is a brand-led marketer who believes strong dealership brands are built through authentic customer experiences, local market relevance and consistent long-term investment.

He has extensive experience developing and evolving dealership brands, while delivering retail marketing campaigns that connect with customers and drive measurable business outcomes.

Shaun leads a high-performing marketing team responsible for brand strategy, customer experience, digital marketing, communications, events, sponsorship and retail activation across CMV Group’s dealership network.

Working closely with Dealer Principals and executive leadership teams, he helps align marketing strategy with commercial objectives while fostering capability, innovation and customer-centric thinking across the business.

At AADA 2026, Shaun joins the AADA Workshop Series session Winning Locally: Making Your Dealership Marketing More Effective, bringing a practical dealer-group perspective on building stronger dealership brands, balancing brand and retail performance, and creating marketing strategies that resonate in local markets.