AADA Convention and Expo
Melbourne  |  24-25 July 2024

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AADA 2023 Speaker

Simon Penhaligon

CEO & Co-Founder, Drive IQ

Chief Executive Officer and Co-founder of YOUx – Finance Technology & Fulfilment, Simon Penhaligon is truly passionate about solving business problems. With 20 years engineering experience, Simon’s skills are forged in combining science and technology to find the best solutions to business needs. Further enhanced by 6 years in asset finance, with the launch of a car finance brokerage in 2017. While successful growing the asset finance brokerage, Simon became increasingly underwhelmed by the lack of great finance technology solutions for both dealers and brokers. Whether it be capturing high quality verified and validated leads for dealers or helping brokers to write more deals, safely, accurately, and with a lower cost to serve. The increasingly apparent vacuum of great brandsafe business-centric tech solutions lead to the birth of YOUx – Finance Technology & Fulfilment. Fast forward to 2023 and YOUx’s industry-first proprietary products are increasingly adopted and trusted by OEM manufacturers, dealers, brokers, lenders and customers to collectively process $2.4 billion in finance opportunities annually.

Simon Penhaligon is appearing in the following sessions.
Workshop: Sales & F&I
The customer landscape has changed. Millennials (27-42 years old) are the largest ever generation of Australians and statistically most likely to be your dealership's buying audience. The first youths to...