Simon Penhaligon

Simon Penhaligon is Co-Founder and CEO of youX, an Australian finance technology company helping dealerships, lenders and OEMs improve customer engagement, finance penetration and operational efficiency through automation, AI and digital innovation.

With a background spanning engineering, finance and technology, Simon brings a practical understanding of how digital tools can solve complex industry problems and improve dealership performance.

At youX, Simon leads a business focused on helping automotive retailers modernise finance and customer engagement processes, reduce friction, improve operational consistency and create better outcomes for dealers and customers.

His work sits at the intersection of finance, technology, customer experience and dealership profitability, with a strong focus on using innovation to address real commercial challenges.

As a AADA 2026 Main Stage panellist, Simon brings a finance technology and innovation perspective to Lead With Strategy. Leverage With AI., exploring how dealers can apply automation and AI in ways that support better customer engagement, stronger finance outcomes and more efficient dealership operations.