Toby Simmons

Toby Simmons is Executive Chairman of youX, where he drives strategic vision, growth and innovation through digital transformation and data-led decision-making.

With a strong background across technology, finance and entrepreneurship, Toby previously served as CIO and Executive Director at Stratton Finance and was a Non-Executive Director at Plenti Limited. An entrepreneur at heart, he also co-founded and successfully exited a global wagering technologies business before the age of 30.

Toby’s leadership combines commercial acumen with a passion for simplifying complexity. He remains focused on mentoring emerging talent and using technology to transform customer experiences, improve operational efficiency and support growth across the finance and automotive sectors.

As a AADA Expo Live Stage Presenter, Toby brings a strategic perspective on digital innovation, data, leadership and the evolving role of technology in automotive and finance.