AADA Convention and Expo
Melbourne | 24-25 July 2024
The customer landscape has changed. Millennials (27-42 years old) are the largest ever generation of Australians and statistically most likely to be your dealership’s buying audience. The first youths to be connected by mobile phone and the world wide web, millennials have developed a self-serve mindset, compounded by e-commerce and cemented by COVID contactless ordering systems. They’ve spent on average 17.6 hours online researching your brand and your products, before walking into your dealership. They know what they want and when they want it. Self-service is the new normal. Find out how brandsafe finance technology and fulfilment can empower end-to-end customer finance self-service, generate more leads, reduce the cost to serve and give the dealership team greater control of the finance and ultimately the sales conversion.