AADA Convention and Expo
Melbourne  |  24-25 July 2024

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Dealing with customer data – legal and commercial issues

Presented by

Sotheary Bryant and Michele Harrick, FCW Lawyers

WHEN: Thursday 25th July
TIME: 2:30 pm – 3:15 pm
ROOM: Meeting Room 218

Dealers have access to a wealth of customer data, ranging from demographic information to purchasing behaviour. How can you, as dealers, use customer data in your business operations to optimise marketing strategies and personalise customer experience, while remaining compliant within legal obligations and maintaining your customers’ trust through data handling practices? This session will be critical for CIOs, marketing, F&I and operations team.

Presented by:

Associate - Corporate and Commercial team, FCW Lawyers

Michele Harrick is an Associate lawyer in the Corporate and Commercial team. With a niggling feeling of wanting to realise her legal career, Michele commenced studying law in 2016, after two...

Principal Lawyer - Head of Corporate & Commercial, FCW Lawyers

Sotheary is a trusted advisor, supporting clients to achieve desired outcomes by providing pragmatic solutions. Sotheary acts for organisations of diverse sizes and industries on a range of commercial matters and...