Getting the Most from ADAS: Building Trust in Safety Technology

Advanced safety technology is evolving fast but are customers getting the full benefit? In this session, Steve Cratchley shares insights from Suncorp research and claims analysis to reveal how drivers are really using ADAS, why key features are often switched off, and what’s at stake when they are. We’ll explore how dealers can build customer confidence and improve safety outcomes while strengthening trust in both the vehicle and the dealership.