The Hidden New Car Buyer Journey: Where Dealers Miss Out

The way Australians buy new cars has fundamentally shifted and continues to evolve. Buyers are researching earlier, comparing more brands, and revisiting decisions multiple times before submitting an enquiry. By the time they reach a dealership, much of the decision is already formed, from model to price expectations. As market conditions change, from pricing pressure to fuel costs and shifting sentiment, demand is not disappearing, it is moving. In this session, we build on the hidden journey, bringing the latest consumer insights on buyer behaviour today, and what it takes for dealers to show up earlier, stay competitive, and influence decisions before they are made.