Maximising Dealer Marketing ROI in a Changing Media Landscape

This workshop explores how new car dealerships can improve marketing performance through better media decisions. Drawing on dealership campaign data and current market trends, it will examine which channels are working effectively, how buyer behaviour and media consumption have changed, and where wasted spend commonly occurs. Attendees will gain practical ways to assess channel performance, improve lead quality, strengthen brand awareness, and rebalance their media mix for a better return on investment. The session focuses on clear, actionable principles dealers can apply within their own operations.