The Business of Speed: Value Creation in Formula 1®

Formula 1® is one of the world’s most competitive commercial environments, where performance, technology, partnerships, brand value and customer engagement are constantly being tested at speed.

In this Castrol Australia workshop, Stefano Battiston, Chief Commercial Officer of Audi Revolut F1® Team, will join live via video link from Europe to explore value creation in Formula 1® and the commercial thinking behind one of motorsport’s most powerful global platforms.

He will be joined by Gary Macbeth, National Sales Manager at Castrol, who will bring a local Castrol and franchised workshop perspective to the discussion.

Together, they will explore how performance partnerships, technical alignment, brand trust and commercial execution can create value across high-performance environments, with practical relevance for dealers, OEM partners and automotive service operations.