Winning Locally: Making Your Dealership Marketing More Effective

Dealer marketing has never had more tools, channels or data available, yet many dealerships still struggle to turn national campaigns into stronger local results.

Hosted by Andrew Baker, this AADA Workshop Series session brings together marketing leaders from across OEM, agency and dealer-group environments to explore what is actually working at dealership level.

The panel will feature Kate Hornstein, Chief Marketing Officer of BYD Australia & New Zealand and DENZA Australia & New Zealand; Adrian Richards, Founder and Managing Director of Forth; and Shaun Garfitt, Head of Marketing at CMV Group.

Together, they will examine how dealers can better understand their local market, use data and customer insight more effectively, tailor national strategy for local execution, and measure the activity that genuinely drives results.

Practical, commercially grounded and focused on real-world application, this session will look at the difference between dealerships that are winning locally and those that are not.