AADA Convention & Expo Virtual Event
Free* Online Event  |  10-11 November 2020

Connect With The New Digital Car Buyer – presented by Richard Dicello


In a profound shift for our industry, the COVID-19 pandemic has accelerated the transition to digital vehicle sales and heightened the importance of effective virtual showrooms. In this not-to-be-missed keynote research presentation on the behaviour of car buyers, Autotrader and Gumtree Cars will share the results of an in-depth Digital Influence Study into new and used vehicle shoppers and recent vehicle purchasers.

Conducted in September 2020, the new survey will deliver the latest insights into consumer needs and behaviours across online marketplaces, empowering Dealers to optimise their approach and increase sales following six-months of COVID-19 restrictions. Richard Dicello, Dealer Sales Director, Autotrader and Gumtree Cars, and Denis Hancock, VP Strategy, BrandSpark International, will present the findings of the research designed to identify and contrast new, demo and used car buyers – showcasing a complete overview of the car buyer universe.

This is a must-attend presentation where Dealer delegates will learn:

  • The role third-party sites play in guiding the auto intender purchase journey, and how Dealers can best position themselves for success;
  • How open platform classified sites shape auto intenders’ behaviours and attitudes, including practical merchandising tips and best practice examples for Dealers;
  • Which consumer behaviours and attitudes have changed due to COVID-19, and what dealership staff can do operationally to manage these changes.

Read more about Richard Dicello’s session in the latest issue of Automotive Dealer.

Don’t miss this pivotal presentation from our Principal Sponsor on Tuesday 10 November#.

You’ll walk away with practical insights and knowledge on how to connect with car buyers in 2020 and beyond. The future success of your business and team could depend on it.

Register now to AADA 2020 Moving Forward

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