AADA Convention and Expo
Melbourne  |  24-25 July 2024

Sponsor advertisement

Unpacking the Consumer Changeover Journey

Unpacking the Consumer Changeover Journey

Share on Facebook
Share on LinkedIn
Dive into the Future of Car Buying at AADA 2024

The 2024 AADA Convention & Expo is bringing together industry leaders to tackle some of the most pressing issues in the automotive world. Among the standout sessions is the VicRoads Special Panel Presentation, “The Consumer Changeover Journey: What’s Changed and Where are the Opportunities?” This session promises to shed light on the evolving car buying landscape and provide actionable insights for dealers looking to enhance their customer experience.

Understanding the Modern Car Buyer

In today’s digital age, the journey of purchasing a new or used car almost always begins online. However, what seems like a straightforward process often turns into a complex and frustrating experience for many consumers. Pitcher Partners and AutoGrab have conducted an extensive research survey to delve into the “Car Buying Changeover Journey,” uncovering the intricacies and pain points faced by consumers during their transition from their current vehicle to their next purchase.

Revealing Key Insights

The research, which surveyed 600 consumers nationally, provides a detailed look at the challenges and expectations of modern car buyers. These findings are set to challenge existing perceptions and methodologies, offering dealers a fresh perspective on what drives consumer behavior during the changeover process.

Why Dealerships Still Matter

One of the intriguing revelations from the research is the continued preference for dealership transactions over online purchases. Despite the rise of digital platforms, consumers still favor the personalised touch and assurance provided by dealerships. The panel will explore why this trend persists and how dealerships can leverage this preference to their advantage.

The Power of Omnichannel Strategies

To thrive in this changing landscape, dealers need to adopt a robust omnichannel strategy that seamlessly integrates online and offline experiences. The panel will discuss best practices for creating a cohesive customer journey, from initial online research to finalising the purchase at the dealership. Special emphasis will be placed on financing solutions, which are crucial for meeting the needs of today’s digitally savvy consumers.

Meet the Experts

The session will be moderated by Michael Holmes, CEO of CarBee, and will feature a distinguished panel of industry experts:

Stewart Bird, Chief Product Officer, AutoGrab 
Steven Bragg, Partner, Motor Industry Services, Pitcher Partners
Emma Doyle, General Manager – Marketing & Communications, Sime Darby
Natalie Burrows, VicRoads Sales Director – Commercial

These experts will dissect the survey findings and offer practical solutions for dealers. Key topics will include:

Consumer Drivers and Frustrations: Understanding the primary motivations and pain points of car buyers.
Dealer Strategies: How to optimise the car buying journey to enhance customer satisfaction and loyalty.
Omnichannel Integration: The importance of a seamless online and offline customer experience.
Financing Solutions: Innovative approaches to meet the financial needs of modern car buyers.

Join the Conversation

Don’t miss this essential session at AADA 2024. “The Consumer Changeover Journey: What’s Changed and Where are the Opportunities?” is designed to equip dealers with the knowledge and tools needed to stay ahead in a rapidly evolving market. By attending, you’ll gain invaluable insights from the latest research and learn how to transform these insights into actionable strategies that enhance your customer’s experience.

Register Today

Secure your spot at AADA 2024 and be part of the conversation that will shape the future of car buying in Australia. Join us to stay informed, innovate, and thrive in the competitive automotive market. Register today and make sure you’re ready to meet the expectations of tomorrow’s car buyers.

You Might Also Like

Discover AADA
Nick Murphy

Unlocking the Future of Document Management in Automotive Dealerships

Hi, I’m Mark Degenhardt, and with over 40 years of experience in the Australian motor industry covering motor vehicle sales, management, sales training, software sales, and installation management, I have seen the landscape of dealership operations evolve dramatically. My journey took a pivotal turn in 2007 when I met the innovative minds behind organiseit—a powerful document management database used by over 4000 users in the insurance industry.

Read More »
Discover AADA
Nick Murphy

Maximising Gross Profit with XPEL Products: A Dealer’s Guide

In today’s competitive automotive market, maximising gross profit is not just about selling cars; it’s about enhancing customer satisfaction and offering valuable aftermarket products. One of the most effective ways to achieve this is by integrating high-quality products like XPEL Paint Protection Film and Window Tint into your offerings. As an industry-leading manufacturer, XPEL provides not only superior products but also a pathway to increased revenue and customer loyalty. Here’s how:

Read More »
AADA 2024 Announcements
Nick Murphy

Download the Ultimate Companion for AADA 2024: The CarExpert Event App

Are you ready to enhance your AADA 2024 experience? The AADA CarExpert Event App is here to ensure you make the most out of this year’s event. With full access to the program and schedule, this app is designed to be your essential companion throughout the event. Here’s why you should download it now!

Read More »
Discover AADA
Nick Murphy

Discover Cox Automotive: Where it all connects

Cox Automotive Australia has the ability to take a really rounded look at the automotive retail market by tapping into the sales data it collects.

Our Manheim business remarkets tens of thousands of vehicles each year through wholesale auctions. We have physical and online auctions across the country, selling fleet vehicles among other types to dealers and the general public.

Additionally, we collect a substantial amount of retail used vehicle data from our own in-house software and data aggregation services, which fall under the Cox Automotive umbrella. Chief among these is our inventory management platform SmartPublisher.

We hope you can take some actionable insights from what the data tells us across the first half of 2024, potentially helping retailers make more profitable stocking decisions.

Read More »
Discover AADA
Nick Murphy

Driving Decisions: Turning Car Buying Excitement into Closed Sales

Empowering Dealers with Innovative Fintech to Seal the Deal
As the CEO of Ausloans Finance, I’ve witnessed first-hand how economic uncertainty can stir up consumer hesitation, particularly when it comes to major purchases like cars. With Media touting high inflation, fluctuating interest rates, and the spectre of a recession looming, it’s no wonder that Australian consumers are feeling nervous about borrowing money for assets. Despite this, the demand for car finance remains robust.
When comparing consumer behaviour in August 2023 v May 2024, we saw a 15% increase in consumer engagement to achieve car finance approval. However, the same comparison also showed an 8% decline in consumer commitment to settle and complete the financing process.

Read More »